For dealerships, dealer groups and their agencies

Design your banners once. Every offer after that builds itself.

DealerMaker turns the month's offer sheet into finished banners in every size your website and ads use. Your logo, your fonts, your fine print, the right carmaker badge. No more proof rounds, and no offers going live a week late.

Start your subscription Book a demo

No card needed. We set up your account with you.

See the idea in about a minute

Template · Kestrel Chevrolet

Year{{year}}: 2026
Model{{model}}: Equinox LT
Monthly payment{{payment}}: 349
Months{{term}}: 36
Due at signing{{due}}: 3,499
Miles per year{{miles}}: 10,000

Year{{year}}: 2026
Model{{model}}: Colorado Z71
APR{{apr}}: 2.9
Months{{term}}: 60
Lender{{lender}}: GM Financial

Year{{year}}: 2026
Model{{model}}: Trax
Cash back{{cash}}: 1,000
Program{{program}}: Chevy Bonus Cash

Year{{year}}: 2026
Model{{model}}: Silverado 1500 LT Trail Boss
Discount{{discount}}: 7,500
MSRP{{msrp}}: 62,695

Logo, colors, badge and fine print come from the store's brand kit.

A Kestrel Chevrolet lease banner, 1080 by 1080

A Kestrel Chevrolet apr banner, 1080 by 1080

A Kestrel Chevrolet cash back banner, 1080 by 1080

A Kestrel Chevrolet $ off msrp banner, 1080 by 1080

The same offer as a 1920 by 600 website banner

The same offer as a 728 by 90 leaderboard

The same offer as a 300 by 250 rectangle

Same offer, three of the sizes this store runs. Real renders from a demo store.

Still emailing offer sheets and waiting on proofs?

Most stores know this week by heart. The offers are right on the sheet and wrong on the banner, and the month is already moving.

The usual way

Day 1The offer sheet goes out by email.
Day 3Proofs come back. The Tahoe price is wrong and the APR lost its decimals.
Day 4Corrections, another round, and a size nobody asked for is missing.
Day 6Banners go live a week into the month. Then the desk changes a price.

With DealerMaker

MorningOffers go in once, straight from the sheet, or from a link the GM fills in.
Minutes laterEvery size is drawn from your own designs, with the fine print written from the offer.
Before lunchApproved from a link and ready to upload. A price change is one edit, redrawn in minutes.

The idea, in about a minute.

The first of the month, minus the scramble.

A typical morning for a marketing manager with DealerMaker. Nothing here waits on a designer.

8:45 am
The offer sheet lands.
Enter each offer in a guided form, or text your GM a link and let them do it from their phone. No login, no spreadsheet, no email chain.
9:20 am
The desk changes the Equinox payment.
Change one number. Every size of that banner redraws from the same design, with the fine print rebuilt to match.
10:05 am
Every banner, every size, on screen.
Preview every offer in every size before anything is generated. Then one click draws them all, named the way your website wants them.
10:30 am
Approved from the parking lot.
A review link lets the GM approve, ask for a change or download the lot. No password, and it expires when you say.

The template editor is where your brand gets built in, once.

A template is a banner that knows which parts change. You set it up for each size, and from then on every offer, every month, lands in it correctly.

The DealerMaker template editor: a lease banner on the canvas, its payment selected, with the field it reads from and its settings beside it

The real editor, on a demo store. The payment on the canvas is the field {{payment}}; every offer puts its own number there.

Lay it out once per size.
A 160 x 600 skyscraper and a 1920 x 600 slider are each arranged for their own shape, and stay tied to the same design. Copy a size to start the next one.
Mark what changes.
The model, the payment, the rate and the end date become fields. The logo and the warranty badge become slots each store fills with its own files.
Let the rules hold it together.
A row closes up when a badge is missing. A long model name shrinks to fit one line. Fine print that can't fit stops the render instead of shipping cut off.

Every store gets its own look.

Give each rooftop designs of its own, built around its brand kit: colors, fonts, logos and its own disclaimer wording. The offers fill in the same way no matter what the design looks like.

Kestrel ChevroletPrice drop
High Timber SubaruSale tag
Marlow Creek KiaLease card
Kestrel Chrysler Dodge Jeep RamFinance rate
Kestrel Buick GMCCash back
Bluestem ChevroletEmployee pricing

All banners here are real renders for fictional demo stores.

Real photography, when you want it.

Not every ad should be a car on a plain background. Build designs around lifestyle and interior shots, and the offer still fills in the same way, set where it reads.

A cash back banner over a dusk photo of the Outlander, for Copper Hollow Mitsubishi, a demo store

A lease banner over a photo of the Outlander on a forest road

A cash back banner over a photo of the Outlander PHEV on a coastal road

An APR banner set over an interior photo of the Outlander PHEV

Copper Hollow Mitsubishi is a fictional demo store. Photos from the image library.

Your disclaimer, every time. In your words.

The fine print is the part that gets a store in trouble. So you decide exactly what it says, and DealerMaker puts all of it on every banner, or stops and tells you why.

DealerMaker doesn't write legal advice. Your team, or your compliance reviewer, owns the wording.

You write the wording once per offer type. Lease, APR, cash back, sale price, each with the language your store, your group, your state and your carmaker require.
Every detail your wording calls for, from the offer itself. Lender, term, due at signing, doc fee, stock number and end date are filled in from what was entered, so nothing is left off or typed twice.
Shown wherever you say, on every size. The design decides where the fine print sits. If it can't fit at its minimum size, the banner stops and tells you why instead of cutting it off.
Exactly as entered. If the carmaker wants 0.00% APR, the banner says 0.00%. A Jeep offer gets the Jeep lockup, even at a store that sells four brands.

The Disclaimers page in DealerMaker: the wording pattern for lease offers, with the offer values it fills in — **You write it once.** A store's wording for lease offers, in DealerMaker. The words in braces fill in from each offer.

Closed-end lease of a 2026 Chevrolet Equinox LT: $349 a month for 36 months with $3,499 due at signing, with the mileage, credit, fee, MSRP, end date and stock number filled in — **It lands on every banner.** The fine print on a Kestrel Chevrolet lease banner (a demo store), built from that wording and the offer.

Running more than one rooftop?

Dealer groups and the agencies behind them get one place for every store.

A design library for the group: Build a design once and send it to every store, or to the ones you pick.
The whole group on one screen: See what is running, what is waiting and what is late, store by store.
The right people, the right access: Group admins, producers and submitters, with per-person permissions and a log of who did what.
White-label portals for agencies: Each client gets its own address, login, name, colors and emails.

The whole-group dashboard for Kestrel Auto Group: offers waiting on production at each store, and every offer running across the group with its store named — The whole group on one screen: Kestrel Auto Group, a demo group of three stores.

The same offers, everywhere they need to be.

Website specials

Copy-ready heading, description and disclaimer for your Dealer.com specials, one click each.

Wording a person approves

Suggested specials wording, checked against the offer so no number changes, and always approved by your team before it is used.

Google Business Profile Coming soon

Post your offers to each store's Google profile, and edit or remove them later.

See the real app before you decide.

An 80-second tour: a month of offers, from the offer sheet to approved banners, in DealerMaker on a demo store.

Getting started takes a call, not a project.

Tell us about your store.Pick a plan and send the short form. No card needed. We reply within one business day.
A 30-minute setup call.We load your logo, colors, fonts, disclaimer wording and the sizes you run, with you.
Your first month, done.Enter the offers, review every size, and download. Pay yearly and our team builds your first templates for you.

Pricing

Every plan has the full editor. Pay yearly on any plan and our team builds your first templates, from the banners you run today or your brand guide.

Most dealerships start here

Rooftop

For a single dealership.

$499 per month

One rooftop, billed monthly

The full editor, with every layout tool
Guided offer entry, with every size previewed before it is drawn
Approval links, and downloads as PNG, WebP, JPG or one ZIP
Your brand kit, plus carmaker logos and colors
A library of vehicle photos across most makes
Website specials, with suggested wording checked against your numbers

Done for you. Pay yearly and we build your first set of templates for you.

Start with Rooftop

Group

For dealer groups with two or more rooftops.

$399 per rooftop, per month

Two rooftops or more

Everything in Rooftop, plus:

One design library, sent to the stores you choose
The whole group on one dashboard
Roles for group admins, producers and submitters
Per-person permissions, and see the app as any teammate does
Brand settings set once for the group, adjusted per store
A log of who changed what, and when

Done for you. Pay yearly and we build your first set of templates for you.

Start with Group

Agency

For agencies running dealer clients.

$1,990 per month

Includes five client rooftops

Everything in Group, plus:

A white-label portal for each client
Its own web address and branded sign-in
Its own app name, colors and emails

Done for you. Pay yearly and we build your first set of templates for every client brand you bring.

Start with Agency

Questions dealers ask.

Something else? Write to hello@dealermaker.com, or book a demo and ask us on the call.

Do we need a designer?

No. The editor is visual: you place text, photos and logos and mark what changes. If you pay yearly, our team builds your first templates for you, from the banners you run today or your brand guide.

How do offers get in?

Your team enters them in a guided form, or you send your GM a link that works on a phone with no login. Lease, APR, cash back, dollars or percent off, sale price, employee pricing, service specials and custom offers.

Does it work with our website?

DealerMaker draws banners in the sizes your website and ads use, and you download them as PNG, WebP or JPG, one at a time or as a ZIP, named the way your site wants. For Dealer.com it also writes copy-ready specials text.

Who writes the disclaimers?

You do, once per offer type, in your store's or your group's own wording. DealerMaker fills in the lender, term, fees, stock number and end date from each offer, so every banner carries all of it. We don't give legal advice; your team owns the wording.

Can we use our own photos?

Yes. Upload your own, or use the library of vehicle photos across most makes. Designs can use transparent vehicle cutouts or real photography.

We're an agency. Can our clients log in?

Yes. On the Agency plan each client gets its own portal, with its own address, name, colors, logo and emails, and their staff can submit offers and approve banners there.

Next month's offers could already be done.